DPP Readiness vs. Compliance: Why Start Now

Compliance means meeting legal requirements when the deadline hits. Readiness means having clean, complete data before you need it. The difference determines whether DPP adoption is a crisis or a checkbox.

What Is Compliance

Compliance is the legal obligation. By 2027, products in covered categories must have a valid Digital Product Passport. No passport, no market access. It's binary — you're either compliant or not.

What Is Readiness

Readiness is the state of your data today. It's about whether your product information is:

• •Complete: All required fields populated
• •Consistent: Same format across SKUs
• •Accurate: Values match physical products
• •Accessible: Exportable from your systems

Why Waiting Is Expensive

Brands that wait until 2026–2027 will face:

• •Higher consulting fees (everyone needs help at once)
• •Data cleanup under deadline pressure
• •Platform vendor lock-in (less time to evaluate)
• •Potential market access delays

What You Can Do Today

• 1.Audit your current product data against expected DPP fields
• 2.Identify gaps per SKU (missing or malformed data)
• 3.Prioritize fixes by volume (best-sellers first) or complexity
• 4.Document your data sources and collection processes